Doing A Business That You Love

I've been a full-time business owner now for almost ten years. One things that I found over the past nine and half years is that if you are not doing a business that you love, you will not be successful at it. Let me repeat that. If you are not doing a business that you love you will not be successful at it. When people come to me about starting their own business I always ask them what kind of business will they be starting and why did that choose that business. 95% of the time they tell me that they need to make some money and that they feel that this business would help them make that money that they need. Money should not be your main reason for starting a business. The reason I decided to start my business is because I wanted to be free to move around. Does that statement sound familiar? Well it should because it is from a commercial that I've heard or seen, but I don't remember which one. Anyway I started my business because I needed that freedom and I am glad that the money came with it. But let me just say this it didn't happen all at once. It took a long time for me to stop chasing the money and figure out what I really wanted to do. The funny thing here is that I was doing what I loved to do all along and did not even know it or I did not recognize it as a business.

I love being an entrepreneur and I love talking about business and marketing and all that stuff. Once I realized that I could turn this into a business, I had to then figure out how to do it. So I decided to host a radio show which I loved, but the producer would not let me expand the way that I know I could have, so I resigned. Then I went on to host a television show spotlighting women in business and this was good, but I wasn't making any money. I also published a magazine spotlighting women in business, but this is a very expensive venture. I loved all of these things, but I had to figure out a way to do them all with a clear goal in mind which became to get noticed and perfect my craft instead of making money being my main goal and that's when things started to turn around.

The Internet has made all of these things possible and really inexpensive to produce. Now I can be an Internet TV show host a radio show host and a publisher and still reach my goals of perfecting my craft and getting noticed.

So if you are thinking about starting business make sure that you have a crystal clear goal in mind pick a business that you are passionate about, create an action plan and take action.

Until Next Time
Much Success
Audrey