You 15 Minutes Of Fame

I am so excited about video. I know you all have heard me talk about this before, but I am telling you that this is a great way to grow your business. You can become the star of your own show with video and grow your business at the same time. I set a goal for myself to produce and distribute at least one video per week and because of this I have seen my visibility on the Internet increase. People are starting to contact me from all over asking questions about their business and how they can take it to the next level.

Since I did my movie RISE, I’ve been asked to be apart of other film projects and this is so exciting. Here is a prim example. I was asked to do a cameo in an upcoming film called Don’t Blink playing myself. I got to play myself and talk about my business Sister Inc., my books and my film. When I finished shooting my segment people who were watching the taping said that my part sounded so real and I told them that it was real. Because I was asked to do a cameo in this film I picked up two new clients. One was interested in starting a clothing line while the other one wants to write and self-publish a book. Can you see how my business is growing and how using video can help you grow your business?

Don’t be afraid of using a video to grow business. I know some of you maybe saying I don’t like the way I look on tape and I will tell you that you can create a video for your business and you don’t even have to be in it. However if you want that 15 minutes of fame you have to become the face of your business.

Until Next Time
Much Success
Audrey

Audrey is the President of Sister Inc. She also writes a monthly business column for Essex Times newspaper. Audrey is the author of The Sister Inc Blueprint For Starting And Running A Successful Business and the executive producer for her new film RISE: An Entrepreneur's Journey To The Top.

Running Your Business In A Recession

Running Your Business In A Recession

By now I am sure that everyone is aware that we are in a recession and for those of us who run our own business we are feeling the pinch. But there are some of us who are doing just fine despite the fact that the economy is bad right now. I believe the reason for this is because they understand that this is one of those times that you have to really beef up your marketing not cut corners. You have to really make sure that your advertising and marketing campaign is doing the job. If your funds are low you may want to get back to some grass root marketing like flyer distribution or passing out buttons or t-shirts. The holidays are slowly approaching did you think about holding some kind of holiday promotion? Below are a few ideas for you to think about.

You must be proactive in this recession not reactive
Find a partner to do a co-op marketing campaign with you
Ask for referrals
Get back to your roots

We can get through this, we jus have to stay focused and keep moving strategically.

Until Next Time
Much Success
Audrey

What Women Business Owners Can Learn From Barack and McCain

Man what a great day Nov. 4, 2008 was. This is a day that will go down into our history books. I don't think I've ever felt as proud as I did yesterday. I don't think I've ever felt as hopeful as I did the very moment I saw 294 in the electoral votes for Barack. Even though I got up at 5 am yesterday so that I could vote and went to bed around 2am last night, I awoke at 7am this morning because I could not sleep. The reason I could not sleep is because I could not stop thinking about something that Barack said in his speech last night. He said that he could not have made history if it wasn't for his team and all of the hard work that they did on his campaign. Just think about this. Outside of the people who live in Chicago, most of us never heard of Barack Obama until 2 years ago and today he is the President of the United States. Our President! Can you just imagine what would happen if you assembled a team and worked tirelessly for two years on your business? Can you imagine if you had that special group to help cheer you on when you felt like giving up? Well I don't know about you, but I can. I can visualize where I will be in the next two years. I know that I will grow my business into a multi-million dollar media empire. Why do I know this? Because I learned a lesson from both Barack and McCain. Two years ago they came on the scene and we had no idea who they were but their plan was to introduce themselves to us so that in the end they could get what they really wanted which was the presidency. They both put together a team and their journey began. Although McCain fought a good fight, his strategy was not as strong as Baracks. Baracks team put together a strategy that lead him to his ultimate goal which was hold the top leadership position in our country.

What lesson did I learn you may ask? Well I learned that no man is an island. I learned that to reach the goals that you set for you and your business you have to be crystal clear about what you want without a doubt in your mind. I learned that you need the right strategy and the last thing that I learned is that you need the right team to help you carry out that strategy. So I say to all of you who have goals of having a successful business, take a lesson from the candidates and do what they've done.

Audrey is the owner of Sister Inc. which is a company that help women start their own business. She is also the author of The Sister Inc. Blueprint For Starting And Running A Successful Business. Audrey writes a monthly business column for a newspaper and is the host of Master Mind Mondays radio talk show host. Audrey is also the executive producer of her new film RISE: An Entrepreneur's Journey To The Top. http://www.SisterInc.com Audrey@sisterinc.com