Marketing With Newsletters

Newsletters are a great way to market your business. You don't have to make them complicated, just make them informative. Take a look at the video.

For more information on marketing with newsletters send me an email at Audrey@sisterinc.com

Great Marketing Tool

I just recently found out about a great marketing tool if you have a product to sell. It is called Google Base. This maybe old news for some, but for those of you who are just hearing about this for the first time this is a great opportunity to get your product out there. Go to Google and set up a Google Base account. Once this is done you will then be able to upload jpegs of you product write a brief description and then upload. I don't think there is a limit to the number of products you can upload. I only uploaded two. My book and my DVD. I am looking forward to seeing the results over the next 30 days which is the maximum amount of time the product will be listed.

Every little bit helps.
Much Success
Audrey

What's The Big Idea

There are many of you out there with a big idea and are afraid to tell anyone with the fear that someone my steal it. There are ways to protect your ideas. Below are just a few ways to do this.

1. Have the person sign a non-disclosure statement before you share your idea.
2. Apply for a provisional patent
3. Apply for copy rights if it is written
4. Apply for trademarks if applicable.

What I would suggest is that you contact an attorney who can help you better protect your idea. This way you can move foward with your plans. In order to take your project to the next level you will have to be able to talk about it. I would also suggest if you are using a business plan be careful about who you let take a look at it, because of all the work you've put into your project. If you need help with the business plan check out your local SBA or Small Business Development Center.

How To Be A Frugal Millionaire

I just finished up an interview with Brenda Hendrickson who is the author of How To Be A Frugal Millionaire. This book is a really easy read with a lot of helpful information to help you become a frugal millionaire. Brenda explains in the interview that being frugal doesn't mean that you have to deprive yourself. To listen to the interview go to http://www.blogtalkradio.com/sisterinc

Creative PR

I love coming up with ways to get the word out about my business. Back when my partner and I started the doll company we didn’t have any money so I had to be creative. To this day I still love to be creative and from being creative I was able to get over $25,000 in free publicity for our company. I almost went into the Public Relations field and sometimes I think I should have because I think I am kind of good at it. Anyway I know that most of you know that I recently released my film RISE: An Entrepreneurs Journey To The Top. Before I shot the film I started thinking of all of the ways that I could market the film. So what I want to do right now is share with what I did as part of my PR campaign and maybe you can use it or something similar in your business.
I made a list of business and women magazines. I then ordered a case of popcorn and packaged the popcorn with the DVD and my press release in a big envelope and sent it out to the editors of the magazines. I will let you know how that went, because I just did this.
When it comes to getting the word out about your company you have to come up with a strategic plan and be creative. PR is one of the best ways to get your name out there. I know a lot of people talk about advertising, which can also be good, but most people will believe in your product much faster if they see a story about you in their favorite publication or on the news. I remember when I was on the John Walsh show. That was amazing because the show was national, so family members all the way down in Georgia saw me. That boosted the company so much and our credibility. It was around that time I decided to write the books about starting your own business, because so many people started coming to me about learning how to start a business and I figured now was the best time for me to get the book out there to piggy back off of the momentum I had going.
Until Next TimeMuch SuccessAudrey
Audrey is a business coach and the author of The Sister Inc. Blueprint For Starting And Running A Successful Business. She is also the executive producer of the film RISE: An Entrepreneurs Journey To The Top. To reach Audrey write to her at Audrey@sisterinc.com