Apples And Oranges Don't Mix

I had a coaching session yesterday with a young woman who came to see me because she wanted to start her own business. I always get excited about meeting with entrepreneurs. When our session started I asked her what type of business did she want to start and told me that she wanted to start two different businesses and attach them together. One of her businesses was an event planning business and the other business was a cupcake business. I personally could not see how these two businesses would work out unless her company would be planning cupcake events. She said that wasn't trying target kids, so I was really thrown off with the cupcake idea. So my advice to her was this.
1. Apples and Oranges Don't Mix
2. She had to make a decision on which of the two business ideas she was really passionate about.
3. She was advised to learn more about her market
4. She was advised that she needed someone on her team who had knowledge about which ever business she decide on.
A lot of entrepreneurs make this same mistake. They have so many ideas and they want to do all of them at once. In reality you can do them all, but not at once, because if you try to do them all at once nothing is going to get done. You need to be able to focus on your business so that you can grow. If you are stretching yourself between two or three different businesses they will all suffer.
Now if you are looking to add another income stream try and come up with something that will compliment your core business, this way you won't feel like you are starting a totally new business.

Audrey Bell-Kearney is the President of Sister Inc Network and the author of The Sister Inc Blueprint For Starting And Running A Successful Business. She can be reached at 973-762-4300 or Audrey@Sisterinc.com http://www.sisterinc.com